The Spanish esports organisation MAD Lions has announced that it has partnered with the burger chain GOIKO, in a deal that will see the pair work together on a series of activations framed around MAD Lions current League of Legends World Championship campaign.
The deal will also span to cover a few other areas of MAD Lions esports reach, including its Call of Duty: Warzone influencer team and its Superliga team (the Spanish League of Legends league). While there is no mention as to what kind of activations the pair will be working on right now, this deal does mark GOIKO's first foray into esports.
