Immortals has revealed that it has partnered with the Cambridge-based artificial intelligence lab Fetch.ai. The partnership, which will be a year in length, is set to be framed around a gaming influencer campaign that aims to expand the esports organisation's demographic of fans interested in crypto.
The campaign will be framed around the four influencers, GosuHoon, Pterodactylstfw, AvaGG, and Demisux, and will see each member hosting streams where viewers can be in for a shot of winning giveaways that will include jerseys, merchandise, and unique NFTs.
"As Fetch.ai enters the gaming space for the first time, we're able to serve as an authentic platform for their brand by integrating them with our expanding influencer roster," said Brett McGrew, Immortals' VP of partnerships & activation. "We look forward to working with the Fetch.ai team to bring their brand to life through engaging activations that showcase their industry-leading technology."
It has also been revealed that the partnership will see the four Immortals streamers using Fetch.ai branding on its streams, and that the pair will work together on a range of educational opportunities in the crypto space.
