North American esports organisation Cloud9 has revealed on Twitter that they've partnered with BMW, providing a social image which you can see below, featuring famous Cloud9 faces.
Founder and CEO Jack Etienne spoke in a video about the partnership, revealing that top players have helped shoot commercials for BMW and thanking them for their time.
AT&T are also a big sponsor for Cloud9, who has teams in League of Legends, CS:GO, and plenty of other esports, along with a big social media presence for the organisation and its representatives.
Is BMW a good fit?