ESL Gaming has signed a partnership deal with the audio streaming service Spoitfy, a deal that will see German speaking fans provided with access to a whole range of exclusive podcasts and music experiences.
In the announcement blog post, we're told that this deal is also "another step forward in expanding esports culture", and that the entire partnership is being known by its "Level up with our gaming soundtrack" tagline.
"Music and gaming truly go hand in hand, and we are therefore very excited to partner with Spotify and offer fans the best possible music experience," said Benny Eichelmann, senior director of global brand partnerships at ESL Gaming. "The partnership is a natural brand fit as it combines the best of the undisputed leader among music streaming platforms and the world's leading esports company. By working together we can now enhance the experiences of our German communities to enjoy both their favorite music and premier esports content."
The partnership started back in June with the ESL Pro League Season 16 Conference Stage, and will continue all the way through the Playoff Stages of the tournament set to run until October 2.
