EA and the NFL have revealed that Bose, New Era Caps, and Snickers are the official sponsors for the Madden NFL 19 Championship Series, all of which will feature on broadcasts and help provide integrations in the Club Championship between January 30 and February 2.
"Similar to how Bose provides its noise cancellation technology to NFL coaches on the sidelines for improved game communication, we are bringing our expertise to esports with our QuietComfort 35 II headphones to help with player focus and competition," said Kyle Graham, Bose Global Brand Partnerships. "Given our NFL sponsorship, this is a natural integration of our product and brand."
Bose is especially notable because of the fact they provide the headphones for competitors, although New Era's Home and Away collection will be displayed. Most Satisfying plays segments are coming courtesy of Snickers though, as well as Moment of the Year.
Are these three good brands to partner with?