Esports and content creation is becoming ever more mainstream. Recently we saw Tyler "Ninja" Blevins sign with Creative Arts Agency (a massive talent agency who represent some of the biggest celebrities around the globe), and now it looks like they are further expanding their gaming related portfolio, as esports organisation, 100 Thieves has also signed with the agency.
Reported by The Hollywood Reporter, the signing aims to; "expand its content business into new areas and will work with the company across representation areas, including digital content, talent, film, television and podcasts."
100 Thieves has been known to produce several different types of high-quality content, from podcasts to videos, all filmed at their facility in Los Angeles county, the Cash App Compound. The organisation is also well-known for their sought after merchandise, which too is designed at the facility on the west coast of America. The deal with CAA will likely look to bolster these areas, turning 100 Thieves into more than just an esports organisation.
