Tribe Gaming has announced that it has welcomed yet another sponsor into its ranks in a new automotive sponsor. The car manufacturing titan Ford has joined up with the esports organisation as it continues to expand into the esports scene.
According to the announcement press release, the sponsorship deal will see Tribe using Ford vehicles to produce a range of content for the automobile brand, including that of an episodic series.
"Joining forces with Ford can't be understated - it's one of the biggest moments in the history of Tribe Gaming," said Tribe Gaming founder/CEO Patrick Carney. "Ford has been in the driver's seat of automotive innovation for over 100 years. As we look to drive forward the future of mobile at Tribe, they're a dream partner for pushing limits on one of the fastest growing platforms in gaming."
Ford will also see its branding incorporated onto all Tribe Gaming content and onto the esports organisation's jerseys.
"The excitement so many have for gaming is apparent and contagious, and as we reach out these younger, passionate gamers, Tribe's dynamic and fun content can help bring the Ford brand to life for this new audience," said Suzy Deering, chief marketing officer at Ford. "Tribe is the perfect sponsor to help introduce Ford to their millions of 18-35-year-old followers, showing them how we can meet their needs, both on the road and off the field."
