The French esports organisation, Team Vitality, has announced that it has entered into a partnership deal with the betting firm, GG.Bet. The deal will see Vitality naming GG.Bet as its official international betting partner going forward, and will see the pair collaborating on a range of activations, events, and content opportunities going forward.
"We're so proud to be partnering with GG.BET," said Nicolas Maurer, Team Vitality's CEO. "This is our first international partnership with a betting company, and it was incredibly important to us that our partner makes the development of esports its top priority, and understands our community and what they want. We're incredibly excited for what this partnership will bring to Team Vitality and our fans."
There is no mention of the financials or the length of the partnership deal.