YouTuber Preston Arsement has joined Envy Gaming as an investor, as revealed by the organisaton in a recent press release, and Arsement will also be producing content under the Envy brand across his own video and social media channels too.
Arsement - also known as PrestonPlayz and TBNRfrags - has been a YouTube presence since 2010 and here is what Envy Gaming's CEO and owner Miek Rufail had to say on the partnership:
"Preston embodies the core values and brand pillars of our organisation. The authentic connection to fans and the path he took in becoming a premier gaming celebrity is just incredible. Preston is arguably the biggest gaming personality in Texas but has stayed humble and committed to his craft. We are thrilled to have him onboard as a partner in our organization and know Preston will help Team Envy grow significantly."
"Having one of the most respected esports organizations in the world located in my backyard in Dallas is really special. I'm very selective of where I attach my brand but with Envy I have known and respected what they stand for since I first started playing Call of Duty," added Arsement. "My goal has always been to inspire my viewers, fans, and my family and friends with quality content that shows a passion for what I do - and I'm excited to take that to the next level with a world-class organization like Envy that shares my love for gaming."
Do you think more esports organisations should recruit YouTubers and streamers?